Know Why You're Starting a Company - Danae Ringelmann of Indiegogo

Summary

Danae Ringelmann, founder of Indiegogo, emphasizes the importance of knowing your "why" when starting a company. Here are the key points she shares:

Understanding the problem you are trying to solve and having a genuine passion for it is crucial for success.
Your "why" can attract like-minded co-founders and help you overcome obstacles and pivot when necessary.
Knowing your why can provide motivation during difficult times.
Your "why" informs your strategy and guides product development.
Ringelmann believes in democratizing access to capital and providing various funding options to maximize people's experiences.
Having a strong why attracts talented individuals and customers who align with the company's mission.
Ringelmann encourages entrepreneurs to gain clarity on their why to drive their company's success.

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